MURA BOUTIQUE
Senior Graphic Designer | Feb 2022 - Jan 2025
Initially hired as the Junior Graphic Designer at Mura Boutique, I quickly progressed to a Senior position whereby I worked autonomously to develop and maintain the brand’s image. Constantly adapting to fast paced trends & the growing needs of our customers, my role was completed in direct collaboration with the company’s Director & Marketing Team to develop daily creative and promotional content. The recent completion of a full re-brand inclusive of web design, branding & implementation of a new EDM strategy has brought an increase of customer engagement by 41%.
The Rebrand of Mura Boutique - October 2024
Editing of video & branding shown in video by me. Videography & Sound by colleague.
Campaign Promotion Video - Behind The Scenes of the Amara Collection - August 2024
Videography, Edit, Graphics & Sound by me.
NEW ARRIVALS EDM - FEB 2024
HOME PAGE WEB BANNER - AUG 2024
NEW ARRIVALS EDM - JUNE 2024
EMD HERO BANNER - JAN 2024
REBRANDED PACKING INSERTS 2024
REBRANDED TISSUE PACKAGING 2024
HOME PAGE WEB BANNER - MAY 2024
PROMO WEB BANNER - NOV 2024
HOME PAGE WEB BANNER - DEC 2024
COLLECTION WEB BANNER - AUG 2024
INSTAGRAM CAROUSEL - JAN 2025
Slow Tempo Collection Teaser - March 2024
Editing & videography by me.
Luella Collection Teaser - Feb 2024
Editing & videography by me.
DUTIES INCLUDE
Shopify | Creation, maintenance and use of products weekly
Web | Banners & other collateral
Social | Daily posts, reels & stories
EDM | Daily EDM Creation & weekly Promo Content
Content Creation | Product photography & Photoshoot videography
SOFTWARE USE
Adobe | Photoshop, Lightroom, Illustrator & Indesign
CapCut
Shopify
Klaviyo & Mailchimp
